Visualizing sustainable solutions to global and local problems so society makes informed choices quicker.
Dan Noble
Inquiry International
Dan Noble is President/CEO of Noble Resources Group, a sustainable resource market development firm, based in Southern California. He has more than 20 years of environmental market research, publishing and strategic market consulting experience focused on expanding public and private sector investment in water, recycled water and recycled organics at the local, state, national and international policy and investment levels.
A European satellite is set to provide major new insights into how water is cycled around the Earth. The Smos spacecraft will make the first global maps of the amount of moisture held in soils and of the quantity of salts dissolved in the oceans.
Grail Research has just released a study on water shortages across the world. Fresh water is becoming increasingly scarce, and in countries like India and China that are rapidly growing, the scarcity will hit hardest as the culture moves towards consumerism.